E-Commerce & E-Business introduces the concepts and strategies behind online business operations, including digital marketing, online retail, payment systems, and customer management. The course covers how technology is transforming traditional business models in the digital age.

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  • Introduction to Digital Entrepreneurship

    • Overview of digital entrepreneurship and the opportunities available in the online business world.
    • Key differences between traditional and digital businesses, and the skills needed for success.

  • E-Commerce Business Models

    • Exploration of various e-commerce business models: B2C, B2B, C2C, and subscription-based businesses.
    • Understanding product/service offerings and choosing the right model for your digital business.

  • Building an Online Business Platform

    • How to select, set up, and optimize an e-commerce website or online platform.
    • Tools for building your digital storefront: website design, content management systems, and payment gateways.

  • Digital Marketing Strategies

    • Key digital marketing techniques: SEO, content marketing, social media marketing, and email campaigns.
    • Creating a digital marketing plan to drive traffic, engage customers, and convert leads.

  • Social Media Marketing for Entrepreneurs

    • Leveraging social media platforms (Facebook, Instagram, LinkedIn, TikTok) for business growth.
    • Creating engaging content, managing campaigns, and measuring success on social media.

  • Customer Acquisition and Retention

    • Strategies for attracting new customers through targeted digital marketing campaigns.
    • Building customer loyalty through personalized marketing, CRM tools, and excellent customer service.

  • Payment Systems and E-Commerce Transactions

    • Understanding the different online payment options: credit/debit cards, e-wallets, cryptocurrency, and PayPal.
    • Implementing secure payment systems and ensuring smooth transactions for customers.

  • Managing Digital Operations and Logistics

    • Streamlining operations: inventory management, order fulfillment, and logistics for online businesses.
    • Integrating digital tools for effective management and automation of back-end operations.

  • Financial Management for Digital Entrepreneurs

    • Key concepts in managing finances for digital businesses: budgeting, cash flow, and profitability.
    • Tools and strategies for pricing, financial forecasting, and scaling your digital business.

  • Scaling and Innovating in Digital Entrepreneurship

    • Techniques for growing your online business: expanding product lines, reaching global markets, and increasing revenue streams.
    • The role of innovation in adapting to trends like AI, automation, and emerging technologies in digital business.